Beer in Brazil

Beer in Brazil

Brazil is the world's fourth largest market for beer with over 88 million barrels produced in 2010[1] and annual per capita consumption of 53.3 litres[2].

Contents

History

The tradition of brewing in Brazil dates back to German immigration in the early nineteenth century. The first breweries date from the 1830s, although the brand Bohemia is claimed to be the first Brazilian beer, with production starting in 1853 in the city of Petrópolis, Rio de Janeiro. Actually, Bohemia is the oldest Brazilian beer which is still under production (now owned by Anheuser–Busch InBev). Naturally, many breweries appeared and disappeared in that period like Ritter from Rio Grande do Sul and Imperial Fábrica de Cerveja Nacional from Rio de Janeiro. Two important brands, Antarctica and Brahma, started production in the 1880s.

The market

Pilsener beers are the most consumed in Brazil (98% of the market share), with only a limited choice of other kinds.

The majority of the market belongs to AmBev, the owner of the Brahma, Antarctica, Bohemia and Skol brands. Brazil's largest brewer was formed in 1999 from the merger of the two biggest brands, Brahma and Antarctica. In 2004, Ambev merged with Belgium's Interbrew (Stella Artois, Becks, Staropramen and many others) to form the world's largest brewer, now known as InBev. After the merger, Grupo Schincariol became the largest Brazilian-owned brewery in the country.

In 2002, Molson Coors bought Brazil's second largest brewery Kaiser. In 2006, the Mexican FEMSA Cerveza acquired 68% of Kaiser Brewery from Molson Coors. Molson Coors still holds 15% of Kaiser brewery shares, and Heineken holds the remaining 17%. In 2006, FEMSA Cerveza released the Mexican brand Sol in the Brazilian market to compete to the biggest Inbev brands with poor results. In 2010, Heineken bought all FEMSA's brewery including the Brazilian unit.

There are a number of microbreweries in Brazil, the emergence of which are a relatively recent phenomenon. Some of the better renowned microbreweries include;

  • Baden Baden (Recognised as the first microbrewery in Brazil)
  • Eisenbahn
  • Wäls
  • Colorado
  • DaDo Bier

Over the past decade or so Brazil has imported more and more brands of beer from Europe (particularly from Belgium) and the USA. These imports are a lot more expensive than locally brewed beers. However, there are a growing number of bars and beer shops dedicating themselves to selling a large range of craft and imported beer. Some international brands are actually produced in Brazil, such as Stella Artois and Heineken, but all are dedicated to the premium market with very small market share.

Market share in 2009: Ambev (Inbev) (70%), Grupo Schincariol (11,6%), Petrópolis brewery (9,8%), Heineken (6,9%), others (1,73%).

Most popular brands in 2005: Skol (32,6%), Brahma (20,4%), Antarctica (13,6%), Nova Schin (10,2%), Kaiser (8,9%).

Economy

Beer is the most competitive sector of the alcoholic drinks market in Brazil, and the big global beer companies like InBev and FEMSA compete strongly for market share.[3]

Carnival

In the Brazilian Carnival period there is an explosion in consumption. In these 4 days, 400 million liters (or around 4% of the yearly production) are consumed. In November with the approach of summer, the manufacture and investment in marketing triples.

References

  1. ^ [1]
  2. ^ Data - Swivel
  3. ^ [2] euromonitor.com. Retrieved 31 August 2008

Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Beer in Africa — Beer in Africa, especially lager, is produced commercially in most African countries, and varieties of beer are also made by indigenous tribes. Beer is served in a range of locales, from neighbourhood shebeens to upscale bars. Many countries have …   Wikipedia

  • Beer in New Zealand — Beer is the most popular alcoholic drink in New Zealand, accounting for 63% of available alcohol for sale.[1] New Zealand is ranked 19th in beer consumption per capita, at around 75.5 litres per person per annum. The vast majority of beer… …   Wikipedia

  • Beer in India — has been an import since the early 18th century and brewed natively since the late 1820s. Contents 1 History 2 Industry 3 Consolidation 4 References …   Wikipedia

  • Beer in the Philippines — is managed by two breweries: San Miguel Corporation, which produces San Miguel Pale Pilsen, the most popular beer in the country and Asia Brewery, the second largest brewery in the country. Beer is the most consumed alcoholic beverage in the… …   Wikipedia

  • Beer in Hungary — has been brewed for well over a thousand years, but in the modern age, most beer is mass produced. Beer has been made there for around a thousand years and the country has a significant history of commercial beer production.[citation needed]… …   Wikipedia

  • Beer in Romania — comes from the long tradition of Romanian brewing, being introduced in Transylvania by the German colonists (Transylvanian Saxons) and in Moldavia by cultural connections with Poland. A national association of beer with mititei came into… …   Wikipedia

  • Beer in South Africa — has a long history, with a corporate history dating back to the early 20th century. Contents 1 History 2 Modern day 3 Homebrewing Culture 4 See also …   Wikipedia

  • Beer in Korea — Korean name Hangul 맥주 Ha …   Wikipedia

  • Beer in Portugal — has a long history, going as far back as the time of the ancient Roman province of Lusitania, where beer was commonly made and drunk. Portugal is among the 11 largest beer producers in Europe, and is the 7th largest European exporter of the… …   Wikipedia

  • Beer in Slovenia — is dominated by the pale lager market. Most commonly known brands of Slovenian beer are Laško and Union, although smaller breweries exist. History There was several minor breweries in Slovenia before 19th century. First larger brewery Pivovarna… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”