Population Media Center

Population Media Center


The Population Media Center is an international population stabilization organization headquartered in Shelburne, Vermont, USA.

It's mission is to work with mass media and other organizations worldwide to bring about stabilization of human population numbers at a level that can be sustained by the world’s natural resources, to lessen the harmful impact of expanding humanity on the earth’s environment and to help large numbers of disadvantaged people live better and move out of poverty.

It achieves this through the use of an entertainment-education strategy utilising propaganda techniques based upon the research of Albert Bandura into the concept of self-efficacy - the means by which behaviour can be modified by observing others. [cite press release
title = Are Family Planning Soap Operas Manipulative ?
publisher = Population Media Center
date = 2 February 2006
url = http://www.populationmedia.org/docs/FamilyPlanningSoapOperaManip.pdf
format = PDF
] [cite news
last = Hammond
first = Claudia
title = Albert Bandura
work = Mind Changers
publisher = BBC Radio 4
date = 12 December 2007
url = http://www.bbc.co.uk/radio4/mindchangers/pip/f09ze/
] It promotes delayed parenthood, the consistent use of effective methods of contraception, and safer sexual behaviors, as well as to empower women to play equal roles in family decisions and in society.

Among its strategies, PMC uses a specific methodology of social-change communications developed by Miguel Sabido of Mexico, in which character in long-running radio and television soap operas evolve to become role models for the adoption of health and social development goals. This methodology has been scientifically shown to lead to population-wide behavior change in many countries where it has been implemented.

PMC has projects in:
* Brazil
* Ethiopia
* Jamaica
* Kenya
* Mali, Côte d'Ivoire and Burkina Faso: Cesiri Tono (in the Bambara language)
* Mexico
* Niger
* Nigeria
* Rwanda
* Sudan
* The United States

References

External links

* [http://www.populationmedia.org PMC website]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Media Agua —   Town   Town square, Media Agua …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Population Council — The Population Council is an international, nonprofit, non governmental organization. The Council conducts biomedical, social science, and public health research and helps build research capacities in developing countries. [… …   Wikipedia

  • Media Research Center — Founder(s) L. Brent Bozell III Type media analysis Founded October 1, 1987 Location Alexandria, Virginia …   Wikipedia

  • Media coverage of climate change — has significant effects on public opinion on climate change,[1] as it mediates the scientific opinion on climate change that the global instrumental temperature record shows increase in recent decades and that the trend is caused mainly by human… …   Wikipedia

  • Media of Russia — is diverse, with a wide range of broadcast and print outlets are available to the consumer. In total, there are 93,000 media outlets in Russia, including 27,000 newspapers and magazines and 330 television channels.[1] Television is the most… …   Wikipedia

  • Media naturalness theory — was developed by Ned Kock. This theory is sometimes referred to as the psychobiological model[1], or compensatory adaptation theory[2]. It has been used to understand human behavior toward technology in various contexts, such as: education[3],… …   Wikipedia

  • Population ageing — or population aging (see English spelling differences) occurs when the median age of a country or region rises. This happens because of rising life expectancy or declining birth rates. Excepting 18 countries termed demographic outliers by the… …   Wikipedia

  • Media in Abkhazia — consists of several TV channels, newspapers, magazines and radio stations. Some of them are government owned, others are private. Apsnypress is the government information agency. Russian media are generally also available and is popular. Contents …   Wikipedia

  • Media bias — Part of a series on Censorship By media …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”