Max (cigarette)

Max (cigarette)
An unlit Max 120 cigarette (showing the premium length).
Latest Max 120's Regulars packaging; Menthols packaging similar (green vs. blue).

Max, introduced in 1975, was a brand of 120mm cigarettes produced by the Lorillard Tobacco Company of Greensboro, North Carolina, United States. The brand was discontinued in summer 2010.

Max was introduced to capitalize on what appeared to be a 120mm cigarettes phenomenon, and was Lorillard's answer to More and Saratoga brands. Sales of Max lagged behind these two brands throughout the 70s and early 80s, but they did do better than Tall 120s, Eve 120s, the Original Virginia Slims 120s (introduced in 1976, in Fresno, CA, and quickly discontinued), and Dawn 120s (also quickly discontinued). Max maintained popularity over Eve 120s, Capri 120s, and Carlton 120s, but would lag behind Virginia Slims Luxury Lights 120s, introduced by Philip Morris in 1985, with a very aggressive advertising campaign targeting female smokers. Ultimately, in 1993, sales of Max cigarettes would falter a bit more, with the introduction of Misty, a bargain brand, and the only bargain brand which markets a 120mm length.

Max cigarettes was produced only in a full flavor variety; lights or ultra-lights varieties were not available. They were packaged only in soft pack, and are available only in 120mm length. Both regular and menthol flavors were available.

Max cigarettes were introduced with an attractive packaging, as a slim all-white superlong, specifically catering to upscale, contemporary, and style-conscious female smokers. Max cigarettes were introduced under the Kent name, to capitalize on Kent parentage and subsequent strength, as well as well known perception of effective filtration. However, Max was not specifically introduced as an extension to the Kent line, in an effort to capitalize on Kent rejectors and non-Kent smokers. Intended for the most committed of smokers, they had among the highest tar and nicotine content of all cigarette brands.


See also


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Max — Max, originally an abbreviation of Maximilian may refer to: Contents 1 First name 2 Surname 3 Fictional characters …   Wikipedia

  • Max Mermelstein — (November 1, 1942 – September 12, 2008) was a drug smuggler for the Medellín Cartel in the late 70 s and early 80 s, who later became a key informant against the organization. In the words of James P. Walsh, Los Angeles Federal Prosecutor, Max… …   Wikipedia

  • Max Mosley — Max Mosley, wearing racing overalls and goggles, in 1969 Born 13 April 1940 (1940 04 13) (age 71) London, England, United Kingdom …   Wikipedia

  • Max (The X-Files) — Max The X Files episode Max Fenig being abducted by aliens Episode no. Season 4 Episode 18 …   Wikipedia

  • Cigarette — For other uses, see Cigarette (disambiguation). Cig redirects here. For other uses, see Cig (disambiguation). Two unlit, filtered f6 brand cigarettes from Germany. A cigarette (from Mayan Siyar; to smoke rolled tobacco leaves [1] …   Wikipedia

  • Max Stuart — Rupert Maxwell (Max) Stuart (born c. 1932) is an Indigenous Australian who was convicted of murder in 1959. His conviction was subject to several appeals to higher courts, the Judicial Committee of the Privy Council, and a Royal Commission, all… …   Wikipedia

  • Max Hoff — This article is about the artist. For the canoer, see Max Hoff (canoer). Max Hoff Max Hoff in his 30s. Born Maximilian J. A. Hofbauer Vienna, Austria …   Wikipedia

  • Musings of a Cigarette Smoking Man — The X Files episode The Cigarette Smoking Man and Deep Throat standing in front of an alien …   Wikipedia

  • Newport (cigarette) — Newport cigarettes in a soft pack Newport, introduced in 1957, is a brand of menthol cigarettes produced by Lorillard Tobacco Company of Greensboro, North Carolina, United States. Newports comprise about 35 percent of menthol cigarette sales in… …   Wikipedia

  • Kent (cigarette) — Kent Kent Ultras Introduced 1952 Produced by British American Tobacco Kent is a brand of cigarettes. Kent s Micronite filter was introduced shortly after the publication of a series of articles in Reader s Di …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”