Blackthorn Cider

Blackthorn Cider

Blackthorn Cider is a cider produced by Gaymer Cider Company, a subsidiary of C&C Group. Previously it was known as Blackthorn Dry or Dry Blackthorn. It is sold in a variety of forms, commonly being served draught in pubs or being sold in 440 ml (15 imp fl oz; 15 US fl oz) cans or two-litre bottles in shops or supermarkets.

The cider is mass-produced using non-traditional methods, and so does not fit the definition of 'real cider' set by the Campaign for Real Ale.[1] Where traditional cider is made with whole pressed apples fermented by the wild yeasts present on the skins, Blackthorn contains apple concentrate, sugar and sweeteners and is fermented with a controlled yeast strain.

The cider is produced at the Gaymer Cider Company site on the A37 in Shepton Mallet (Mendip District, Somerset, England). Matthew Clark plc, the UK division of Constellation Brands Inc., acquired Blackthorn when it bought Taunton Cider in 1995. The recipe was soon changed, making the taste sweeter and raising the alcohol content to bring the product more into line with the market leader Strongbow.

In March 2009, Blackthorn was reformulated. It was not well received by many consumers in its heartland in the south west of England, who defaced The 'Black is Back' advertising campaign, alerted the press to their cause and organised Facebook protests.[2][3] In March 2010, however, Gaymers announced that after the consumer backlash in the south west, the 'original' Dry Blackthorn recipe would be re-introduced in the region.[4]

References

  1. ^ "About Cider". CAMRA. http://www.camra.org.uk/page.aspx?o=aboutcider. Retrieved 9 March 2010. 
  2. ^ [1] Daily Mirror Article
  3. ^ [2] Marketing Article
  4. ^ [3] thisisbristol.co.uk

External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Blackthorn (disambiguation) — Blackthorn is a species of Prunus native to Europe, western Asia, and locally in northwest Africa.Blackthorn may also refer to:* Australian Blackthorn, a small shrub in the family Pittosporaceae * Blackthorn, Oxfordshire, England * Blackthorn… …   Wikipedia

  • Cider — This article is about the alcoholic beverage. For the non alcoholic beverage, see Apple cider. For software, see TransGaming Technologies. Cider in a pint glass Cider or cyder (pronounced /ˈsaɪdər/ …   Wikipedia

  • List of commercial brands of cider — Cider is an alcoholic beverage made primarily from the juice of specially grown varieties of apples or pears. The following is a list of cider brands. *Ace Cider, Sebastopol, CA *Aspall *Brothers Cider *H. P. Bulmer, British brewers of Scrumpy… …   Wikipedia

  • National Association of Cider Makers — Abbreviation NACM Formation 1920 Purpose/focus Cider and perry making in England, Wales and Northern Ireland Location International Wine Spirit Centre, 39 45 Bermondsey Street, Londo …   Wikipedia

  • Gaymer Cider Company — The Gaymer Cider Company produces and markets Cider. It is owned by C C Group plc since 2010, who also owns Magners Cider, Bulmers Cider in Ireland and Tennents in Scotland.[1][2] Contents 1 History 2 Olde English cider …   Wikipedia

  • Somerset — This article is about the county of Somerset in England. For other uses, see Somerset (disambiguation). Somerset Motto of County Council: Sumorsǣte ealle ( All The People of Somerset ) …   Wikipedia

  • Shepton Mallet — infobox UK place static country = England latitude= 51.1925 longitude= 2.5458 official name= Shepton Mallet population = 6,340cite web|url=http://www.somerset.gov.uk/somerset/statistics/contents/population/estimates/2002mye/mendip.pdf|title=Popula… …   Wikipedia

  • Economy of Somerset — Somerset is a county in the south west of England. It is a rural county and transport infrastructure has been significant in industrial development. There is some heavy industry particularly related to the defence technologies and the county has… …   Wikipedia

  • Norton Fitzwarren — Coordinates: 51°01′24″N 3°08′57″W / 51.0232°N 3.1491°W / 51.0232; 3.1491 …   Wikipedia

  • Somerset — Para otros usos de este término, véase Somerset (desambiguación). Somerset Condado de Inglater …   Wikipedia Español

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”