OpenTable

OpenTable

OpenTable (NASDAQOPEN) is an online real-time restaurant reservation service founded by Chuck Templeton in San Francisco, CA in 1998. Reservations are free to end users; the company charges restaurants monthly and per-reservation fees for their use of the system.[1] In 1999, the website began operations serving a limited selection of restaurants in San Francisco.[2] It has since expanded to cover restaurants in most U.S. states as well as in several major international cities. Reservations can be made online by going to its website at opentable.com.

Contents

Services for Users

OpenTable allows users to search for restaurants and reservations based on parameters including times, dates, cuisine, and price range. Users who have registered their email address with the system will then receive a confirmation email.[3] Users can also receive OpenTable rewards points after dining; these points can be redeemed for discounts at member restaurants.[4]

OpenTable also has an application available in the Apple's App Store, Blackberry's App World, Google's Android Market, the Windows Phone Marketplace, and Palm's App Catalog that allows users to find and book dinner reservations.[5][6]

Services for Restaurateurs

OpenTable provides restaurant owners with a comprehensive reservation management system. Subscribing restaurants utilize an Electronic Reservation Book (ERB) to replace existing paper reservation systems. OpenTable provides the ERB as an integrated software and hardware solution that computerizes restaurant host-stand operations. The ERB handles reservation management, table management, guest recognition, and email marketing.[7] Features include:

  • Reservation Management: Making, Changing, Canceling and Confirming reservations.
  • Guest Management: Keeping track of VIPs, customer preferences and repeat customers. Also allows for targeted marketing to customers.
  • Table Management: Assists restaurant staff in seating (and even preassigning to seats) customers and tracking table status.
  • POS Integration: Connects ERB to point of sale systems (MICROS, Aloha, Positouch) to retain check spend data by reservation and guest.
  • Reports: Advanced analytics helps sustain and improve restaurant efficiency.

Restaurants may also offer 1,000 OpenTable points to diners for reservations at non-peak hours. This acts as an incentive to web reservation users to fill out a restaurant during slow times, resulting in incremental revenue for the restaurant. Restaurants offering these incentives are displayed on the search results page when looking for a reservation.

Markets

OpenTable’s home market consists of the United States of America. However, OpenTable has expanded in recent years to include such markets as Canada, Mexico, United Kingdom, Germany, France, Spain and Japan.

References

External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Deal of the day (ecommerce) — Deal of the day (also called flash sales, one deal a day) is a type of ecommerce in which a website offers a single product for sale for a period of 24 to 36 hours. Members of deal of the day websites receive online offers and invitations in… …   Wikipedia

  • Siri — Siri …   Википедия

  • Quails' Gate Winery — Infobox Winery winery name = Quails Gate Winery winery location city = Kelowna, British Columbia location country = Canada appellation = Okanagan Valley former name = other labels= year founded = 1956 first vintage = 1989 key people = Tony… …   Wikipedia

  • Benchmark Capital — Infobox Company company name = Benchmark Capital company company type = Limited liability company foundation = 1995 key people = location = industry = Venture Capital products = Investments assets = homepage = [http://www.benchmark.com/… …   Wikipedia

  • Harold Dieterle — Infobox Chef name = Harold Dieterle caption = birthdate = 1977 birthplace = West Babylon, New York deathdate = deathplace = style = education = Culinary Institute of America restaurants = [http://www.perillanyc.com/ Perilla] (New York City) [http …   Wikipedia

  • Alfred Portale — Infobox Chef name = Alfred Portale caption = Alfred Portale at Tutto Italia in NYC 2007 birthdate = July 5 birthplace = Buffalo, New York deathdate = deathplace = style = New American Cuisine education = Culinary Institute of America ratings = 3… …   Wikipedia

  • Four Seasons Hotel Boston — is a part of the Toronto based Four Seasons chain of luxury hotels and resorts. Four Seasons Hotel Boston, New England s only AAA Five Diamond and Mobil Five Star hotel, offers one of Massachusetts best restaurants and lounges, according to Food… …   Wikipedia

  • Frog and the Peach — The Frog and the Peach is a restaurant in New Brunswick, New Jersey that was AOL s City Guide s Best All Around Restaurant in North Jersey in 2005 2006 and won America s Top Tables Award from Gourmet (magazine). cite web… …   Wikipedia

  • Adam Dell — Adam R. Dell (b. 1970 01 14; Houston, Texas) is an American venture capitalist. Dell went to Memorial High School in Houston, Texas, Tulane University and the University of Texas School of Law. He began his career working as a corporate attorney… …   Wikipedia

  • Open communion — Open table redirects here. For the Restaurant Reservation System, see OpenTable. Part of the series on Communion also known as The Eucharist , The Lord s Supper Divine Liturgy or Sacrament Theology Real Presence Transubstantiation… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”