AutoAlliance Thailand

AutoAlliance Thailand

AutoAlliance Thailand (AAT) is the name of a joint venture automobile assembly firm co-owned by Ford Motor Company and Mazda Motor Corporation in Rayong province, Thailand. Modeled after the Ford-Mazda AutoAlliance International joint venture in the United States, AAT builds compact pickup trucks and SUVs primarily for the South-East Asian market, with exports to other developing markets, and Europe as well.

The factory in Thailand is designed to be similar to Mazda's Hofu plant, and is arranged as four squares.

History

Ford's sales in Thailand began in 1913 with the Model T, but it was only in 1961 that Ford began construction there. Anglo-Thai Motors Company, Ford’s distributor, announced in 1960 that it would build a factory in the country, with Thai Motor Company the result. This was the first time automobiles had been built in Thailand.

Ford brought Thai Motor under the corporate umbrella in 1973, but closed the factory just three years later. Company presence returned in 1985 with the formation of New Era Company to push Mazda-designed cars and trucks in the country.

Construction on the new AutoAlliance plant began on November 28, 1995, and the plant began mass production on May 29, 1998. The grand opening ceremony on July 1, 1998, included Chuan Leekpai, prime minister of Thailand.

Products

* Current:
** July 1998-present Ford Ranger/Mazda Fighter/B-Series (Mazda-based pickup truck)
** April 2003-present Ford Everest (Ranger-based SUV)
* Past:
** Jan 2000-Oct 2001 Ford Laser/Mazda 323 Protégé

External links

* [https://www.autoalliance.co.th Official site]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • AutoAlliance — Ford Motor Company and Mazda have two joint venture automobile plants called AutoAlliance: * AutoAlliance International in Flat Rock, Michigan * AutoAlliance Thailand in Rayong province, Thailand * Auto Alliance (trade association), A trade… …   Wikipedia

  • List of Thailand-related articles — Thailand, known officially as the Kingdom of Thailand (IPAEng|ˈtaɪlænd, th. ราชอาณาจักรไทย, IPA2|râːtɕʰa ʔaːnaːtɕɑ #x0300;k tʰɑj) is a country in Southeast Asia. To its east lie Laos and Cambodia; to its south, the Gulf of Thailand and Malaysia;… …   Wikipedia

  • List of companies of Thailand — This is a list of major companies based in Thailand. Please note that the list is incomplete and does not have thousands of companies of different sizes. Links should only point to the Wikipedia article, and not to a webpage URL. If you want to… …   Wikipedia

  • Mazda BT-50 — Manufacturer Mazda Also called Ford Ranger Production 2006–present …   Wikipedia

  • Mazda B-Series — See Ford Ranger (North America) for the North American version sold from 1994. Mazda B Series Production 1961–2006 Successor Mazda BT 50 The Mazda B Series is a …   Wikipedia

  • Mercury (автомобильная марка) — У этого термина существуют и другие значения, см. Mercury. Mercury Год основания 1938 Упразднена 2011 …   Википедия

  • Ford — Motor Company …   Википедия

  • Mazda Demio — Manufacturer Mazda Production 1996–present Predecessor Mazda 121 …   Wikipedia

  • Ford EcoSport — (второе поколение) …   Википедия

  • Ford Motor Company — Ford redirects here. For other uses, see Ford (disambiguation). Ford Motor Company …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”