Schwan Food Company

Schwan Food Company
The Schwan Food Company
Type Private
Industry Frozen food
Founded 1952
Founder(s) Marvin Schwan
Headquarters Marshall, Minnesota, USA
Key people Greg Flack, CEO
Employees 17,000
Website www.theschwanfoodcompany.com

The Schwan Food Company is a multibillion-dollar, privately owned company with 17,000 employees in the United States. Based in Marshall, Minnesota, the company sells frozen foods from home-delivery trucks, in grocery-store freezers, by mail and to the food service industry. The company produces, markets, and distributes products developed under brands such as Schwan's, Red Baron, Freschetta, Tony's, Mrs. Smith's, Edwards, Pagoda Express and many others.

Contents

Corporate divisions

The company's major business units include Schwan's Home Service, Schwan's Consumer Brands, Schwan's Food Service, and Schwan's Global Supply Chain.

Schwan's Home Service, the company's flagship business unit, is the largest direct-to-home food delivery provider in the United States. Home Service markets and distributes more than 400 products under the Schwan's and LiveSmart brands. The business has nearly 500 sales-and-distribution centers located throughout the United States with 5,700 delivery vehicles.

Schwan's Consumer Brands markets frozen food products in grocery stores primarily in the Western Hemisphere. Schwan's Food Service markets and distributes frozen-food products to the food service industry. Schwan's Global Supply Chain is a manufacturing cooperative that coordinates the company's production processes and helps develop new products.

Company history

In 1952, Marvin Schwan began home delivery of his family's homemade ice cream to rural western Minnesota. Schwan's expanded quickly to cover much of the Midwestern United States and made a number of acquisitions, including the Holiday Ice Cream Company and Russell Dairy. In 1957, the product line was expanded to include juice concentrates, and in 1962 Schwan's began selling frozen fish products.

During the 1970s, the company began selling pizza to schools, launched the Red Baron pizza brand for sale in grocery stores, and formed the Red Baron Squadron flight team to promote the brand. During the 1980s, Schwan's made further acquisitions, including pizza manufacturer Sabatasso Foods and Asian-foods manufacturer Minh Food Corporation. Schwan's opened a plant in Leyland, Preston, England in 1989. In 1993, founder Marvin Schwan died of a heart attack at the age of 64. Marvin Schwan Memorial Drive in Marshall is named after him. His older brother, Alfred Schwan, who had been the company's head of manufacturing, was named president.

In October 1994, the Minnesota Department of Health informed the Schwan Food Company that 67 people in southern Minnesota had been infected with salmonella enteritidis and that there was a strong statistical link between the illnesses and Schwan's ice cream. Schwan quickly halted the production and sale of the company's ice cream and began a public-awareness campaign asking people not to eat Schwan's ice cream products. An investigation found that the source of the contamination was a contractor's truck that had delivered ice cream premix to Schwan. The trucking company had inadequately washed the tanker truck after transporting raw, unpasteurized eggs.[1] Schwan's actions in response to the recall were unconventional at the time and have since been imitated by companies facing recalls.

In 1996, Schwan's introduced the Freschetta pizza line and acquired La Roue du Pay d'auge, a frozen foods producer in France. In 1998, Schwan's opened a pizza plant in Osterweddingen, Germany. In 2001, Schwan acquired the Edwards dessert company from Ripplewood Holdings, and in 2003, the Mrs. Smith's dessert company from Flowers Foods. Also in 2003, the corporation changed its name from Schwan's Sales Enterprises to The Schwan Food Company.

Recently, the Schwan Food Company began to focus on convenience of meals at affordable prices under their new "Prepared To Serve" tagline.

In 2010, Schwans teamed up with the TV series Top Chef and is now selling dishes that were made famous by chefs that were featured on the Bravo television series.

Red Baron Squadron

The Red Baron Squadron was established in 1979 as a promotion for Red Baron Pizza. The squadron flew vintage Stearman biplanes and was the oldest civilian air team in the United States. They attended airshows throughout the country and flew formation aerobatics. Their base of operations and air museum was at the Southwest Minnesota Regional Airport in Marshall, Minnesota. In 2007, after 28 years of flying, the company announced the retirement of the squadron.

References

  1. ^ Schwan's Salmonella Recall. National Institutes of Health. May 1996.

See also

External links



Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Schwan Food Company — The Schwan Food Company Rechtsform Private Gründung 1952 Sitz Marshall …   Deutsch Wikipedia

  • Schwan — bezeichnet: zwei Vogelgattungen, siehe Schwäne einen Schmetterling aus der Gattung der Trägspinner, siehe Schwan (Schmetterling) ein Symbol, siehe Schwan (Symbol) ein Sternbild, siehe Schwan (Sternbild) ein Wappentier in der Heraldik, siehe… …   Deutsch Wikipedia

  • Schwan — may refer to:*The Schwan Food Company *Gesine Schwan, German professor *Ivyann Schwan, American actressee also*Schwann (disambiguation) …   Wikipedia

  • Schwan's — The Schwan Food Company Unternehmensform Gründung 1952 Unternehmenssitz Marshall, Minnesota (USA) Unternehmensleitung Alfred Schwan …   Deutsch Wikipedia

  • Battle Toasted Corn Flake Company — Kellogg Unternehmensform Aktiengesellschaft ISIN …   Deutsch Wikipedia

  • Nash Finch Company — The Nash Finch Company (NASDAQ: NAFC) is a Fortune 500 company based in Edina, Minnesota, United States. The company is involved in food distribution to private companies, primarily independent supermarkets, and military commissaries; and… …   Wikipedia

  • Kellogg Company — Kellogg Rechtsform Aktiengesellschaft ISIN US4878361082 Gründung …   Deutsch Wikipedia

  • Donaldson Company — Inc. Type public Traded as NYSE: DCI …   Wikipedia

  • Marshall, Minnesota —   City   Main Street in downtown Marshall …   Wikipedia

  • Economy of Minnesota — Minnesota portal Economy of Minnesota …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”