Marina Rinaldi

Marina Rinaldi

Marina Rinaldi is a ready-to-wear, plus-size women's clothing brand of the Italian Max Mara Fashion Group, one of the best known of the company’s 35 different labels.[1][2][3] It has more than 300 stores worldwide,[1] including ones located in the high fashion shopping districts of several major cities: Wilshire Boulevard in Beverly Hills, Madison Avenue in New York, Old Bond Street in London, and Corso Vittorio Emanuele in Milan.[citation needed]

Contents

History

Founded in 1980, Marina Rinaldi Group takes its name from the great-grandmother of the founder of Max Mara Fashion Group, Achille Maramotti,[3] who in 1850 owned a fashion atelier in Reggio Emilia, Italy.[4] Since 1984 its collections have been available internationally from stores in such cities as Paris, Tokyo, Moscow and Düsseldorf.[5] Until the founding of Marina Rinaldi there was no fashion group concerned with the fashion needs of curvaceous women.[citation needed]

Marketing

Marina Rinaldi began advertising in 1981.[citation needed] From its very first advertising campaigns, developed together with Emanuele Pirella, the brand developed a pioneering concept in an area where advertising aimed at plus-size women was nonexistent.[citation needed] The first idea was to present a line of clothing that could satisfy the needs of women who had, until then, been neglected by fashion and stylists.[citation needed] Marina Rinaldi was the first to introduce the Italian expression taglia comoda (“plus-size”, literally, “comfortable size”), replacing the traditional term taglia forte (“outsize”) which had been used until then to describe this type of product.[citation needed] Marina Rinaldi has employed some of the world’s most famous photographers in its advertising, including Arthur Elgort, Peter Lindbergh, Patrick Demarchelier, Greg Kadel, and Craig McDean.[citation needed] The faces of the brand have included India Hicks from Autumn-Winter 1998 to Autumn-Winter 2000, Carré Otis from Spring-Summer 2002 to Autumn-Winter 2003, and Tatjana Patitz from autumn 2009.[citation needed]

In 1991 MR Characters, the brand’s house organ, became the first Italian magazine dedicated entirely to the demands and desires of curvaceous women,[citation needed] and included not only fashion reports, but also articles on design, literature, art, cooking, travel, beauty and wellness.[citation needed] In 1992, 450,000 copies of the first issue of this free semiannual magazine were distributed in English, French and Spanish translation at Marina Rinaldi stores worldwide.[citation needed]

In July 2010 Marina Rinaldi collaborated with UK pop band Temposhark using their songs Joy and Crime to promote their latest fashion campaigns.[6]

In 2011 Marina Rinaldi launched MR Denim Collection, the collection dedicated to jeans. 7 styles for 7 different fits with Crystal Renn, curvy top model, as the new testimonial. Vogue interview

Stores

Europe

Notes and references

External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Marina Rinaldi — Este artículo está huérfano, pues pocos o ningún artículo enlazan aquí. Por favor, introduce enlaces hacia esta página desde otros artículos relacionados …   Wikipedia Español

  • Marina Rinaldi — Logo de Marina Rinaldi Création 1980 (Reggio Emilia, Italie) Fondateurs Achille Mar …   Wikipédia en Français

  • Rinaldi — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Rinaldi peut désigner : Patronyme Angelo Rinaldi (né en 1940), romancier français ; Anita Rinaldi, actrice et réalisatrice hongroise de films… …   Wikipédia en Français

  • Marina Yannakoudakis — MEP Member of the European Parliament for London Incumbent Assumed office 4 June 2009 Preceded by John Bowis …   Wikipedia

  • Tommaso Rinaldi — Persönliche Informationen Nationalität: Italien …   Deutsch Wikipedia

  • Niccolò Rinaldi — MEP Niccolò Rinaldi Vice President of the Alliance of Liberals and Democrats for Europe Group In offic …   Wikipedia

  • Max Mara — MaxMara Type Private Industry Fashion Founded 1951 Founder(s) Achille Maramotti Headquarters Reggio Emilia, Italy …   Wikipedia

  • Max Mara — Fashion Group Rechtsform privat Gründung 1951 Sitz Reggio nell’Emilia, Italien Leitung Luigi Maramotti (Vorsitzender), Laura Lusuardi (Chefdesignerin) Umsatz …   Deutsch Wikipedia

  • Parly 2 — Pour les articles homonymes, voir Parly (homonymie). Parly 2 …   Wikipédia en Français

  • Parly II — Parly 2 Pour les articles homonymes, voir Parly (homonymie). Parly 2 Ajouter une image Logo …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”